Friday, 11 March 2016

Facial expression research

A man called Trevor Millium identified five key facial expression theories. He looked and research different magazines and the facial expressions made by the models. The five facial expressions he identified were:



CAREFREE 
The person in the image has a happy facial expression and appears to be having fun 
and leading a carefree lifes...


PRACTICAL 
Usually an image where the subject is engaged in business in an office setting. Facial 
expression expresses th...


SEDUCTIVE 
*Cool/level 
• Slightly aloof 
• Confident 
• Eye contact 
with reader 
(direct mode 
of address) 
Similar to c...


COMIC 
Images with an element of comedy. Usually includes people pulling faces or laughing and 
often exaggerated.


CATALOGUE 
The person in the image appears very posed and has a false, smiling expression. No 
personality is expressed, a...






Another researcher called Majorie Ferguson identified four different types of facial expressions. These were:

CHOCOLATE BOX 
Half or full smile, lips slightly parted with teeth barley visible. Used to project a mood of warmth, 
inno...


INVITATIONAL 
Emphasis on the eyes of the person, mouth often shut with a hint of a smile. The head is 
usually positioned...


SUPER SMILER 
Full face shown, wide smile with teeth showing, head is often thrust forward or chin is back, the 
person’s ...


ROMANTIC OR SEXUAL 
Image usually includes a male and female couple. Facial expressions often ‘dreamy’, heavy-lidded 
and ...






Reference:

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